We designed [the Alar Campaign] so that revenue would flow back to the Natural Resources Defense Council from the public, and we sold this book about pesticides through a 900 number and the Donahue show. And to date there has been $700,000 in net revenue from it.
We designed [the Alar Campaign] so that revenue would flow back to the Natural Resources Defense Council from the public, and we sold this book about pesticides through a 900 number and the Donahue show. And to date there has been $700,000 in net revenue from it.