What we’ve done is sort of apply a squeeze maneuver to the livestock industries … what we’ve been doing is that, on the one hand, by introducing animal welfare legislation, by introducing environmental legislation, by introducing labor laws, we’ve increased their cost of doing business. At the very same time, all of our very fine and very successful vegan education campaigns have been cutting into their market and decreasing their profits. So they’re being squeezed from both directions.

What I believe, what I know to be true, is that animals are people, and people are animals. What I want, what I intend to bring to fruition, is total animal liberation.