Direct Action Everywhere (DXE)
Meet Direct Action Everywhere (DxE), the new radical animal rights organization causing havoc and attracting a growing collection of people who lie at the confrontational intersection of veganism and authoritarianism. Imagine a future in which people who eat meat, eggs, and dairy are hunted down and prosecuted by the U.S. Department of Justice. That is the vision of a new and hyper-aggressive animal rights organization. Its spiritual predecessor is the Animal Liberation Front—except when DxE activists commit “direct action,” they don’t wear ski masks.
“Direct action” is not a new term—it can be dated back a century ago where it originated and has since proliferated largely among anarchist and socialist groups. Those who use direct action try to inflict harm—sometimes economic, sometimes physical or emotional in order to cause a “direct” change, rather than going through established channels and rationally appealing to others.
DxE is based in the Bay Area and has gained an increasing amount of notoriety through tactics such as shrieking at restaurant customers, tasteless displays where activists cover themselves in feces, breaking into farms to steal animals, getting arrested, and hosting rallies—DxE even plans to have their operatives elected to public office.
The zealotry at the organization is gaining attention—and money. In 2016, DxE received $435,420 in contributions, whereas donations in the previous year were slightly over $100,000. The donors are shrouded in secrecy, and other than some paltry funds from The PIMCO Foundation and a matching Yelp contribution, the vast majority of the money comes from unknown sources. Funding to DxE is funneled through the organization “Friends of Direct Action Everywhere,” a tax-exempt public charity—apparently the IRS hasn’t caught wind of this group’s illegal activities yet.
DxE was founded in 2013 by its current leader Wayne Hsiung, a Chinese-American with a background in law—and a likely future in prison. In fact, he’s already been arrested for trespassing, stealing a goat, and for a number of other deeds; Hsiung faces felony charges, as do other DxE operatives for a number of cross-country criminal actions.
Hsiung’s background is as a corporate lawyer where he worked on consumer fraud class actions and managed an animal law practice. While in school, he co-authored a paper on climate change and animals along with Harvard’s Cass Sunstein, who was an Obama-era appointee. These days, Hsiung has experienced courtroom proceedings in a new role: Defendant.
The DxE group started small and its breakout event occurred in January 2013, when a handful of activists protested inside a grocery store, recited a cringe-worthy poem, and stood robotically still holding signs while Hsiung rambled on despite being asked to leave by employees and customers.
In 2014, DxE received media attention after activist Kelly Atlas caused a scene in a restaurant when she went on a diatribe and claimed the patrons were complicit in the suffering of a “little girl” named Snow. Snow was a chicken. Some of the diners laughed as Atlas grew more and more emotional before she finally left the diners to resume their meals in peace.
At this point, DxE was learning about the effectiveness of viral videos for spreading their cause—however, their outreach was more to rally radical animal rights activists and grow their footprint in the movement, rather than to convince newcomers.
As the organization grew, DxE members began protesting places such as Chipotle and Whole Foods, claiming the stores were not humane. The activists started lying down inside the stores to participate in so-called “die-ins.” Soon enough, this spread to cities outside the Bay Area and, by the end of 2014, DxE was fully international, with activists around the globe.
In 2015, DxE released a video of hens filmed when some activists broke into a farm and stole livestock. The hens were from a Whole Foods supplier. After the video was made public, the local sheriff department investigated the farm and reported the farm to be operating at “industry standards.” The owner of the farm responded to the video, stating that the footage “isn’t anywhere indicative of our operation — they had to go through 15 barns off and on over a year to find three chickens they could use to make their point in this video.”
While the video was disputed on multiple fronts—whether it was indicative of the farm’s operation or even if it showed anything unusual about conventionally-raised chickens at all—the footage sparked a series of DxE protests at Whole Foods, which lasted throughout 2015.
Near the end of 2015, DxE, along with a number of other organizations began backing a “Liberation Pledge,” asking the pledge-takers to go vegan, refuse to sit where other people are eating meat, and to encourage others to take the pledge, which could prove isolating if strictly adhered to.
By 2016, DxE was railing against Costco, Safeway, and the LA Dodgers, protesting the farm their eggs and hot dogs originated from. The protests followed a farm break-in where activists recorded video footage. Since the activists introduced a contamination risk into the farm, the farm was forced to kill the birds inside. In 2017, DxE’s practice of “open rescue,” where activists (without concealing their identity) steal animals from farms, began expanding outside of the Bay Area. A theft of piglets in Utah sparked an FBI manhunt. Later, DxE operatives stole chickens that were handed to them by an 8-year-old farmer’s daughter after the activists asked to hold the birds. The local sheriff’s office subsequently launched an investigation of felony allegations.
When six DxE operatives trespassed on a turkey farm in 2018 and stole some birds, they were slapped with felony theft charges.
In June 2018, DxE leader Wayne Hsiung was arrested in North Carolina for allegedly stealing a baby goat from a farm. Hsiung faced at least nine felony charges.
Several of those felony charges are related to the theft of piglets. During the 2017 event, which sparked an FBI piglet-hunt, six disciples of DxE stole pigs from a Smithfield Foods farm in Utah under the cover of night. Once the piglets were located five of the six DxE members were charged with four felony counts each.
DxE activists broke into several Smithfield facilities in North Carolina between June 2017 and February 2018. During this period, activists stole at least one other pig. Additionally, a DxE organizer was arrested and charged with two felonies and a misdemeanor in August 2018 for stealing three piglets. In August 2020, DxE raised a literal stink by spraying 55 gallons of pig feces on the lawn of Smithfield’s chief executive. Later that same year, the group again harassed Smithfield’s CEO. This time, DxE’s press coordinator lied his way onto the Fox Business News show Mornings with Maria by impersonating the executive.
A radical organization attracts radical types. Wayne Hsiung and his followers have a history of being caught up in legal trouble, not least because they are desperate for public attention and arrests work as a sort of media stunt.
In 2016, police in Asheville, North Carolina claimed that, in response to threats made against officers, they monitored radical groups including DxE.
Hsiung and a young woman were arrested in 2018 after being suspected of trespassing in a store. The young woman has previously been arrested and charged with a felony after ruining $1,000 worth of meat at a grocery store.
After activists stole some pigs from a farm, a multi-state FBI manhunt took place searching for the stolen animals.
One of the largest series of DxE arrests were due to a single incident when hundreds of operatives swarmed a farm in California in order to “free” the animals. Despite negotiation attempts carried out by police, it appeared 40 activists were dead set on being placed in handcuffs.
Following a theft of turkeys in Utah, Hsiung and five of his activists were arrested and charged with felonies.
One of the more significant media highlights for Hsiung was when he kidnapped a pair of goats from a farm in North Carolina—an action for which he now faces up to 39 months in prison due to felony allegations.
The accounts in this section are not exhaustive of all the arrests and legal trouble DxE has been involved with since its conception.
Disrupting Political Events
Notably, DxE’s tactics have involved public displays at events where public figures are speaking, especially in, but not limited to, the 2016 presidential election.
After New Jersey Governor Chris Christie rejected a DxE activist’s questions, the activist jumped onto the stage and displayed a DxE banner. The same activist who questioned Christie also interrupted Ohio Governor John Kasich, former Hewlett Packard CEO Carly Fiorina, and Bill Clinton on the campaign trail, in order to secure a platform for the animal rights message.
In the same election cycle, DxE operatives criticized Senator Bernie Sanders for saying “Americans like bacon!” and one member of DxE leadership, Paul Picklesimer was arrested by secret service at a Sanders rally for “knowingly entering a restricted area without lawful authority.”
Not restricted to American figures, DxE activists also protested and were dragged off the stage after unveiling a “MEAT IS VIOLENCE” banner at an event where the Dalai Lama was speaking in Colorado.
On its site, DxE has an “Animal Liberation Roadmap” infographic containing the organization’s milestones from 2020 – 2055 available for the public to view. Buried deeper in the site is a document outlining the roadmap in more detail, fleshing out the objectives and the organization’s goals.
The first goal, to be accomplished by 2020, is to establish at least one “seed city,” a place where animal rights activists can flock to and have substantial influence in the policymaking process. Further detail singles out Berkeley, California as a seed city and a revealing note advises activists to use nonviolent means but “don’t stand against the ones who would use violent.”
By 2030, the goals become more ambitious than taking over a college town. DxE aims to have former Heads of State endorse their vegan agenda and to support actions such as stealing animals from farms. Specifically named are the Clintons, Obamas, Trudeau, Merkel, Cameron, Modi, and the Pope. Supposedly, this will help DxE see at least one state which bans the sale or production of animal-derived products. This fantasy world envisions progressive politicians and the media as supporting DxE’s radical tactics. Fantasy quickly turns into authoritarian fever dream when DxE spells out their desire for the creation of a “strong enforcement agency” to implement and enforce legislation extending human rights to animals.
By this point, DxE is aiming for an international network of seed cities. Their targets include West Hollywood, Portland, Seattle, New York City, Boulder, Evanston, Minneapolis, Washington, DC, Vancouver, Toronto, Stockholm, Berlin, Lausanne, Tel Aviv, Mumbai, Taipei, Shanghai, Beijing, and Kyoto.
As 2045 rolls around, the roadmap hopes for at least one national government to provide funding for sanctuaries as a form of “reparations.” Again, this is one more example of DxE’s wish to use state power to further their agenda.
Comically, it’s not until 2045 that DxE wants conservatives on their side. A note in their detailed document reads, “identify key ‘defectors’ within the conservative movement and turn them towards animal rights.” By only targeting roughly half the population and alienating the rest, it’s no wonder why DxE wants government authority and enforcement on their side.
The DxE roadmap ends in 2055, where the “Species Equality Amendment” is passed in at least one state or country. What exactly this entails is not spelled out—no such legislation is drafted as of yet. Some further digging on the DxE site fleshes out some details of a “Species Equality Act” that not only extends rights to animals, but calls for “immediate public action” in order to accomplish this goal. Furthermore, this legislation will purportedly create a system of “global citizenship” so animals will be represented in “trans-national, trans-ecological governance.”
Looking at their infographic, the Species Equality Amendment appears to be DxE’s end goal. However, their more detailed document contains a 2055 milestone that, once more, descends into totalitarian delusion. “Remaining conservative organizations that expressly oppose animal rights are relegated to the margins of society. Animal eaters are forced to hide in remote refuges and, when identified, are prosecuted by the Animal Rights Division of the Department of Justice.” Unsurprisingly, DxE’s method for accomplishing this is listed as “TBD.”
Tactics and Philosophy
DxE is not a PETA or Animal Liberation Front copycat organization. Part of what makes the organization appealing to millennial animal rights activists includes their fresh—and radical—approach to issues their animal rights comrades have been discussing for decades.
As a matter of fact, DxE has criticized PETA. In an earlier writing outlining his vision for the animal rights movement, Wayne Hsiung, the leader of DxE, surprisingly got something right: “[T]he most prominent ‘animal rights’ organizations (such as PETA) are unapologetic supporters of the slaughter of innocent animals.”
Despite this, the organizations do have close ties and have supported each others’ work. One notable instance is the San Francisco fur ban which was proposed to the city supervisor by members of DxE and—after it was enacted—the same city supervisor gleefully received an award from PETA.
One of the key ways DxE is different from PETA is in the messaging they use. DxE will not usually use graphic images in their protests. This is done in an effort to make their message more palatable rather than having people automatically look away.
Additionally, DxE criticizes veganism as not going far enough for the animal rights movement, saying on their site, “We are all involved, and we are all guilty.” Rather than trying to change a person’s consumer habits, DxE aims to burn down the entire system they see as “speciesist.” DxE members paint all animal use as inherently violent and use that as their core message rather than directly demanding others go vegan. The organization does not promote Meatless Mondays or similar incremental goals popular with other animal rights groups. Their criticism that veganism is not radical enough on its own extends to their protests, which have notably targeted vegan-friendly organizations such as Chipotle and Whole Foods and portrayed the stores as “inhumane.”
The Director of Operations for Humane Farm Animal Care, Mimi Stein, has made the case that “DxE is attempting to undermine consumer confidence in products which are in fact ethically produced and businesses working in good faith to reinvigorate a very desirable traditional business model.”
One of DxE’s signature moves is protesting inside stores, rather than outside on the street. The members are urged to not only refuse to dine in a place where meat is served but to break into farms and steal animals. DxE calls this “open rescue,” where activists trespass and steal animals without wearing ski masks like Animal Liberation Front does.
One particularly unique DxE demonstration involved an activist, Cassie King, covering herself in feces to protest the eggs at Trader Joes.
Long-term tactics include passing animal rights legislation and establishing a center for the animal rights movement, with DxE heavily focusing on Berkeley, though retaining operatives around the world.
Is DxE a cult?
The claim that other animal rights groups are misguided—only DxE is enlightened—and the messaging condemning fellow vegans as guilty and as part of the problem may seem like a powerful tool for psychological manipulation—reminiscent of cults that break vulnerable people down in order to reshape them.
That criticism is not unfounded. DxE has come under fire from other animal rights advocates including Carol Adams, a feminist and longtime vegan, who has described DxE as a “cult.” She writes that DxE is rampant with “secret-keeping” and “sexual abuse.” Her critique includes the following point:
Imagine your name on a spreadsheet with detailed info about who from DxE you met, what you did, how it went, and with a list of every event you attend. Imagine being in competition with others for the most DxE events you attend. Without realizing it, you are simultaneously being monitored and funneled toward a certain kind of activism with just one group.
Adams, an influential figure in the animal rights movement, refuses to speak at any event DxE is invited to.
A former DxE member, Aidan Hill, has challenged the organization, calling the members “dangerous” and “crazy vegans.”
For a young organization, DxE has a surprising amount of former members—people who are vocal in their criticisms of the organization’s shortcomings.
When taking part in a protest, Wayne Hsiung stayed in the home of infamous anti-semitic professor Kevin Macdonald and has even defended Macdonald, who is popular with the alt-right and white supremacists.
In early 2016, DxE chapters in Tucson and Portland announced the dismantlement of their local chapters due to alleged racism within DxE.
One blog, containing accounts from former members, states:
[DxE] has a horrendous history of racist, sexist, and homophobic behavior, in addition to harboring sexual predators and tokenizing People of Color. Not to mention, the group has a flawed and inept accountability process which leaves victims feeling manipulated, dismissed, or attacked.
Those who are victims of abuse and sexual harassment from fellow members of DxE have described the group’s conflict resolution process as advising victims to “forget everything that has happened to you, accept that you are in the wrong, act remorseful, and make the brand look as good as possible or we’ll make things worse for you.”
Another account from a former member claims:
Wayne also shared with me and a few other men his own personal history of sexual harassment of women when he was in graduate school. I suspect he shared this little known fact about him to help normalize the mistreatment of women in DxE among DxE men. Wayne’s response made me understand that fighting oppression isn’t important to DxE. They are only interested in getting a bigger (activist) body count and publicity for Wayne.
One woman, a former member of DxE, wrote about her experiences being sexually assaulted by Hugo Dominguez, a DxE activist who has admitted to sexual assault. She writes that, “My story, along with many others, didn’t matter because it wasn’t glorifying DxE. If you fly DxE’s flag, you can get away with anything from sexual assault, to hurling racial abuse.”
According to her, activists who decide to leave DxE are blamed, made to feel guilty, and told they are “abandoning animals.”
Additionally, a document from former members states that the group’s practices have:
led to a confessed sexual abuser remaining in a leadership position in DxE, without ever having satisfactorily completed a resolution process with their victim. The victim was pressured into accepting apologies, and into staying silent about their concerns, which has resulted in further victimization of additional individuals. DxE is an unsafe place for women in this regard.
DxE claims to care about animals. But what about humans?